Turning a gritty jump shot into a poster for Adidas & Nike

17 May ’13

Turning a gritty jump shot into a poster for Adidas & Nike by Animesh Ray

Shot clicked at 1/1000s f/2.8 ISO 250 with the only nifty-fifty I have, the Nikon 50mm f/1.8 D.
Strobist info: A SB-700 speedlite at 45 degrees to the left of me.
Lightroom Confessions: Contrast +, B&W conversion, Clarity +

The photo above looks like the kind of photos that sports brands like Reebok, Nike, Puma or Adidas usually run as their advertisements with a slogan attached. So I thought why shouldn’t I join the bandwagon too? And so I sat down to design a poster for Adidas & Nike. It’s very hard to stop a designer once he has had an idea in his head. So below you can see the labour of 2 hours on a Friday morning. The slogans are not my creation but have been taken from real posters. Look here and here.

So which one do you like more? The Adidas poster or the Nike poster? Or do you think both are real crappy. Let me know your views, even if it’s the last choice.

Below this you can see the processed photo but without the Nike and Adidas related adornments.

Turning a gritty jump shot into a poster for Adidas & Nike by Animesh Ray

And this is the actual photograph. Yes, the blue has been played up a little in the top-half of the photo but other than that not much has been done.

Turning a gritty jump shot into a poster for Adidas & Nike: The Actual Shot by Animesh Ray

It would be so nice if Adidas or Nike now contacted me, and said they really like the posters and would like to feature them or run them as their own advertisements. The glory, oh the glory! Ok, day-dreaming over. Got to get to my boring desk job now.

It’s the 50mm which stays put on my Nikon D90 most of the time these days. Usually I try not to use it wide-open but rather it f/2.8. It’s extremely sharp there, plus the DOF (Depth of Field) remains great too.

In a post before I had said how I hated clicking the same kind of photographs over again and again. But I think it’s doing me some good. Now I really have to scratch my brains on finding newer locations, styles and concepts. I hope it helps me to grow as a better photographer.


  1. Comment by debiparna

    debiparna Reply 18 May ’13 at 12:24 pm

    that indeed would be awesome!you cant try and sending in the posters..you know..who knows someone might like it..you did a great job..they are both cool..i like the nike one better though..btw is that deepa?

    • Comment by Animesh Ray

      Animesh Ray 18 May ’13 at 4:09 pm

      About sending the posters… let me see. Thanks for the encouragement!
      And yes, that indeed is Deepa, the jump expert :p

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